SWINDON TOWN FC

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Welcome to the Swindon Town FC Annual Report, independently produced by Goal Assist Limited in partnership with Fair Game UK.

Now in its second edition, this report provides a clear and impartial overview of Swindon Town Football Club’s financial performance for the 2024 financial year. It is designed to offer supporters, stakeholders, and the wider football community a transparent and accessible understanding of the club’s financial position, strategic direction, and off-field operations.

This year’s review builds on the foundations laid in 2023, incorporating fan feedback and offering deeper analysis across key areas — including revenue growth, operational spending, debt structure, and benchmarking against other EFL League Two clubs. The report reflects Swindon’s ongoing commitment to financial transparency, responsible investment, and long-term sustainability.

Our aim remains simple: to help build trust between clubs and supporters through independent reporting and open financial dialogue.